The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue…
Read more
As is the case with any kind of advertising, online advertising aids you in: Selling more of your product/service Notifying buyers of your new product/service, or promotional offer Spreading your ideas about a certain topic To increase brand awareness And unlike any other form of advertising, online advertising is highly measurable. There are several ways…
Read more
Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page’s actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. If a…
Read more
