Why E-mail Marketing?
Email is by far the most effective way of directly affecting your bottom line and actually growing your business. Even though technology has significantly improved with instant messaging and social media, people still rely on emails for several things.
Some of the key reasons why E-mail Marketing still works :
Easy to Reach
Email is an easy way to reach mobile customers Mile tatting incurs charge email is free. The email also has more space for content, not that you need to have a long message.
It is an effective way to keep customers informed Customers do, in most cases, opt for receiving emails from their preferred stores to get discounts and promotions. A 2013 study by the Relevancy Group noted that marketers who add a video to their email campaigns see an average rise in revenue of 40 per cent. A study from Loyalty 360 stated that 59 per cent of US moms would sign up for email updates from brands if rewards were offered.
Email coupons drive online and in-store sales. The Nielsen study also found that 27 per cent of US online shoppers subscribe to store or product emails to save money. Shop org reported 64 per cent of US Internet users had printed a coupon from an email.
It’s easy to customise and integrate into other marketing tactics. A small study of 139 marketers from Retention Science found that websites use several kinds of personalization tactics that can easily be applied to email Nearly half of US online retailers used personalized product recommendations (44 9%) about a third added the customer’s name and/or a unique welcome message (31.5%) and a quarter of the respondents reported adding shopping cart reminders (27.6%) to cover all of their personalization bases.
Email marketing is inexpensive
To sum up, the best reason to use email marketing. It is comfortable, effective. And affordable. A joint study from Shop org and Forrester Research found that 85 per cent of US retailers consider email marketing one of the most effective customer acquisition tactics.
The point of all this is that email may be an old tactic, but it remains a vital one and relatively easy to get started with, so there’s no excuse for business owners not to be taking advantage of this tactic.