No one really knows how many web pages make up the Internet, but Kevin Kelly, the founder of Wired magazine, wrote that there are at least a trillion web pages and growing.5 Keeping track of all that information is difficult. A. A. Milne, most famous for his Winnie-the-Pooh series, understood the importance of organisation. The main feature in Pooh books is the map of the Hundred Acre Wood. Without it, one might get mixed up in the story. The same can be applied to the Internet. The information age can become useless if we have no way of saving and organising all that data. Bookmarking management systems were developed for this reason.
Social bookmarking is an online service where users can save, comment on, and share bookmarks of web documents or links. These types of services have been around since 1996, but the founding of Delicious in 2003 helped the words “social bookmarking” and “tagging” catch on.
Tagging is the way social-bookmarking programs organize links to resources. Tagging in social-bookmarking systems has also created folksonomy, which refers to a simple form of shared vocabularies. Collaborative tagging can be used to analyze trends and determine the popularity of content over time as different sources converge. Examining different social-bookmarking tags can also reveal correlations to identify community or shared vocabularies as a form of crowdsourcing.6
Social-bookmarking systems enable users to save links to web pages to access later or share with others. Bookmarks can be viewed via search, tags (categories), or chronologically. Web feeds enable users to become aware when new bookmark links are saved under specific tags. This activity allows users with similar interests to network and collaborate. Over the years these bookmarking management systems have added comments, ratings, web annotation (layered web-page comments), and groups with social networking features.
For individual users, social bookmarking is useful for collecting bookmarks from various computers, organising them, enabling access to those links from anywhere, and easily sharing with others. Organizations can use social bookmarking as a way to increase information-sharing among members. Social bookmarking can also benefit organisations regarding search engine optimisation (SEO). Sharing generates more than ten percent of all Internet traffic. What’s more, social channels such as bookmarking and blogs comprise 34 percent of that traffic.
Curating content is one way to do this. An organisation can be seen as a resource for valuable information by aggregating and sharing the top developments and strategies in its industry. Also, consider social bookmarking as a tool to collect testimonials in one place where the brand can send potential customers. Finally, creating (olden and tags for marketing and PR campaigns can make it easy to track success by collecting stories, blog posts, and tweets that have been written about it,